{"id":2001,"date":"2024-04-19T02:06:13","date_gmt":"2024-04-19T02:06:13","guid":{"rendered":"https:\/\/nfc-readers.com\/?p=2001"},"modified":"2024-04-19T02:12:43","modified_gmt":"2024-04-19T02:12:43","slug":"what-magic-makes-uniqlo-bet-on-rfid","status":"publish","type":"post","link":"https:\/\/nfc-readers.com\/az\/what-magic-makes-uniqlo-bet-on-rfid\/","title":{"rendered":"Uniqlo-nu RFID-\u0259 hans\u0131 sehr qoyur?"},"content":{"rendered":"

Uniqlo-nun Nyu-Yorkdak\u0131 Fifth Avenue ma\u011fazas\u0131nda al\u0131c\u0131lar sad\u0259c\u0259 olaraq sat\u0131\u015f m\u0259nt\u0259q\u0259sind\u0259ki qutulara \u0259\u015fyalar qoyaraq yoxlaya bil\u0259rl\u0259r. Bir \u00e7ox ma\u011fazalardak\u0131 \u00f6z\u00fcn\u00fc yoxlama prosesind\u0259n f\u0259rqli olaraq, g\u00fcnd\u0259lik geyim sat\u0131c\u0131s\u0131n\u0131n m\u00fc\u015ft\u0259ril\u0259rin\u0259 ayr\u0131-ayr\u0131 \u0259\u015fyalar\u0131 skan etm\u0259k v\u0259 ya ekranda qiym\u0259tl\u0259r\u0259 baxmaq laz\u0131m deyil \u2013 onlar sad\u0259c\u0259 olaraq onlar\u0131 m\u00fcvafiq qutuya at\u0131b pulunu \u00f6d\u0259yirl\u0259r.<\/p>\n

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Bu yeni n\u0259sil \u00f6z\u00fcn\u00fc yoxlama aparatlar\u0131 kassa aparat\u0131n\u0131n i\u00e7\u0259risind\u0259ki RFID oxuyucusu il\u0259 t\u0259chiz edilmi\u015fdir. Oxucu avtomatik olaraq qiym\u0259t etiketin\u0259 daxil edilmi\u015f gizli RFID \u00e7ipini oxuya bil\u0259r ki, bu da Asiyan\u0131n \u0259n yax\u015f\u0131 geyim p\u0259rak\u0259nd\u0259 sat\u0131\u015f\u00e7\u0131s\u0131 Fast Retailing Co. Cio Takahiro Tambaran\u0131n strategiyas\u0131d\u0131r. Fast Retailing Co. Uniqlo-nun Yaponiyada yerl\u0259\u015f\u0259n ana \u015firk\u0259tidir. Tambala bir ne\u00e7\u0259 il \u0259vv\u0259l m\u00fc\u015ft\u0259ril\u0259rin fiziki ma\u011fazalarda al\u0131\u015f-veri\u015f t\u0259rzini d\u0259yi\u015fdirm\u0259k \u00fc\u00e7\u00fcn yola \u00e7\u0131xd\u0131, bu da daha \u00e7ox ticar\u0259tin onlayn \u015f\u0259kild\u0259 getdiyi bir vaxtda \u015firk\u0259tin biznes modelinin m\u0259rk\u0259zi olaraq qal\u0131r.<\/p>\n

Tambara dedi ki, \u00f6z\u00fcn\u00fc yoxlama ma\u015f\u0131nlar\u0131 Uniqlo-nun t\u0259dar\u00fck z\u0259ncirini t\u0259kmill\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn RFID-d\u0259n istifad\u0259sinin \u0259sas\u0131n\u0131 t\u0259\u015fkil edir. H\u0259l\u0259 2017-ci ild\u0259 Theory v\u0259 Helmut Lang daxil olmaqla, b\u00fct\u00fcn Fast Retailing markalar\u0131 RFID \u00e7ipl\u0259rini \u00f6z qiym\u0259t etiketl\u0259rin\u0259 daxil etm\u0259y\u0259 ba\u015flad\u0131lar ki, bu da p\u0259rak\u0259nd\u0259 sat\u0131\u015f\u00e7\u0131lara fabrikl\u0259rd\u0259n anbarlara, ma\u011fazalardak\u0131 f\u0259rdi \u0259\u015fyalar\u0131 izl\u0259m\u0259y\u0259 imkan verir. \u015eirk\u0259t h\u0259m\u00e7inin m\u0259lumatlar\u0131n Uniqlo \u00fc\u00e7\u00fcn inventar d\u0259qiqliyini art\u0131rmaq, istehsal\u0131 t\u0259l\u0259bata uy\u011funla\u015fd\u0131rmaq v\u0259 t\u0259chizat z\u0259ncirinin g\u00f6r\u00fcnm\u0259sini yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn \u00e7ox vacib oldu\u011funu s\u00f6yl\u0259di.<\/p>\n

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\u201cBiz RFID-i yoxlan\u0131\u015f prosesini avtomatla\u015fd\u0131rmaq ist\u0259diyimiz \u00fc\u00e7\u00fcn deyil, b\u00fct\u00fcn t\u0259dar\u00fck z\u0259ncirind\u0259 istifad\u0259 etm\u0259k \u00fc\u00e7\u00fcn platforma haz\u0131rlamaq ist\u0259diyimiz \u00fc\u00e7\u00fcn t\u0259qdim etdik\u201d, - dey\u0259 c\u0259nab Tambara \u0259lav\u0259 etdi.<\/p>\n

McKinsey & Co.-nun Amerikadak\u0131 p\u0259rak\u0259nd\u0259 sat\u0131\u015f t\u0259cr\u00fcb\u0259sind\u0259 ba\u015f t\u0259r\u0259fda\u015f olan Praveen Adhi, RFID etiketl\u0259rinin qiym\u0259tinin bir ne\u00e7\u0259 onillik \u0259vv\u0259l 60 sentd\u0259n 4 sent\u0259 d\u00fc\u015fd\u00fcy\u00fcn\u00fc v\u0259 oxucu aparat\u0131n\u0131n diapazon v\u0259 d\u0259qiqlik bax\u0131m\u0131ndan yax\u015f\u0131la\u015fd\u0131\u011f\u0131n\u0131 s\u00f6yl\u0259di. Daha yeni, daha ucuz RFID \u00e7ipl\u0259ri, oxucu aparatlar\u0131 v\u0259 proqram t\u0259minat\u0131 Uniqlo kimi p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lara texnologiyan\u0131 daha a\u015fa\u011f\u0131 qiym\u0259t\u0259 v\u0259 daha d\u0259qiqlikl\u0259 h\u0259yata ke\u00e7irm\u0259y\u0259 imkan verir.<\/p>\n

Uniqlo h\u0259m\u00e7inin bildirib ki, RFID texnologiyas\u0131 sat\u0131\u015f m\u0259rt\u0259b\u0259sind\u0259 anbar q\u0131tl\u0131\u011f\u0131 fenomenini xeyli azaltmaqla yana\u015f\u0131, \u201cm\u00fc\u015ft\u0259ril\u0259rin anbar \u00e7at\u0131\u015fmazl\u0131\u011f\u0131 s\u0259b\u0259bind\u0259n al\u0131\u015f-veri\u015f ed\u0259 bilm\u0259m\u0259 \u015fans\u0131n\u0131 azaltma\u011fa v\u0259 bununla da m\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259tini art\u0131rma\u011fa\u201d k\u00f6m\u0259k edir. Lakin \u015firk\u0259t texnologiyan\u0131n biznes\u0259 t\u0259siri haqq\u0131nda daha konkret m\u0259lumat verm\u0259kd\u0259n imtina edib.<\/p>\n

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Fast Retailing bu texnologiyan\u0131 2013-c\u00fc ild\u0259n s\u0131naqdan ke\u00e7irir v\u0259 2019-cu ild\u0259 b\u0259zi ma\u011fazalarda RFID-i aktivl\u0259\u015fdir\u0259n \u00f6z\u00fcn\u00fc yoxlama aparatlar\u0131 buraxma\u011fa ba\u015flad\u0131. C\u0259nab Tambara Fast Retailing-in texnologiyaya x\u0259rcl\u0259diyi m\u00fc\u0259yy\u0259n m\u0259bl\u0259\u011fi verm\u0259kd\u0259n imtina etdi, lakin o, \u015firk\u0259tin dediyin\u0259 g\u00f6r\u0259, 2016-c\u0131 ild\u0259n b\u0259ri informasiya texnologiyalar\u0131na s\u0259rmay\u0259sini iki d\u0259f\u0259 art\u0131rd\u0131. 2016-c\u0131 ild\u0259 Fast Retailing r\u0259q\u0259msal geyim p\u0259rak\u0259nd\u0259 sat\u0131\u015f\u00e7\u0131s\u0131 olmaq strategiyas\u0131n\u0131 i\u015f\u0259 sald\u0131 v\u0259 \u00f6z e-ticar\u0259t platformas\u0131n\u0131 inki\u015faf etdirdi.<\/p>\n

RFID \u00fc\u00e7\u00fcn \u0259n \u00fcmumi istifad\u0259 hal\u0131 inventar idar\u0259\u00e7iliyini t\u0259kmill\u0259\u015fdirm\u0259k olsa da, daha \u00e7ox geyim p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar\u0131 \u0259\u015fyalar\u0131n etiketl\u0259nm\u0259sind\u0259n sonra texnologiyan\u0131 t\u0259tbiq etm\u0259yin yollar\u0131n\u0131 ara\u015fd\u0131rd\u0131qca, \u00f6z\u00fcn\u00fc yoxlayan ma\u015f\u0131nlarda RFID-in istifad\u0259si d\u0259 populyarl\u0131q qazan\u0131r. Adhi, \u0259ks\u0259r geyim markalar\u0131 \u00fc\u00e7\u00fcn RFID t\u0259tbiqinin "2023 v\u0259 ya 2024-c\u00fc ill\u0259rd\u0259 g\u00fcnd\u0259md\u0259 olaca\u011f\u0131n\u0131" s\u00f6yl\u0259di.<\/p>\n

O, \u0259lav\u0259 edib ki, bir \u00e7ox p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015firk\u0259tl\u0259ri h\u0259l\u0259 d\u0259 \u0259l il\u0259 skan edilm\u0259sini t\u0259l\u0259b ed\u0259n v\u0259 m\u0259hdud m\u0259lumat da\u015f\u0131yan barkodlara etibar edirl\u0259r. Lakin Uniqlo kimi RFID \u0259sasl\u0131 yoxlama sisteml\u0259rinin unikal \u00fcst\u00fcnl\u00fcy\u00fc ondad\u0131r ki, onlar barkod \u0259sasl\u0131 \u00f6z\u00fcn\u00fc yoxlama ma\u015f\u0131nlar\u0131ndan daha s\u00fcr\u0259tli v\u0259 d\u0259qiqdir. S\u00fcr\u0259tli P\u0259rak\u0259nd\u0259 Sat\u0131\u015f, RFID-in \u00f6z\u00fcn\u00fc yoxlamas\u0131n\u0131 geni\u015f miqyasda h\u0259yata ke\u00e7ir\u0259n bir ne\u00e7\u0259 geyim p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015firk\u0259tind\u0259n biridir ki, bu da p\u0259rak\u0259nd\u0259 RFID-in geni\u015f miqyasl\u0131 yay\u0131lmas\u0131ndan \u0259vv\u0259l - uzun yerl\u0259\u015fdirm\u0259 m\u00fcdd\u0259ti olan p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar\u0131n aradan qald\u0131rmal\u0131 oldu\u011fu problemi vur\u011fulay\u0131r. Uniqlo, onun kassa aparatlar\u0131n\u0131n AB\u015e-dak\u0131 47 v\u0259 Kanadadak\u0131 16 ma\u011fazan\u0131n ham\u0131s\u0131nda, h\u0259m\u00e7inin 25 ticar\u0259t m\u0259rk\u0259zind\u0259ki 14 ma\u011fazada m\u00f6vcud oldu\u011funu a\u00e7\u0131qlad\u0131.<\/p>\n

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Fast Retailing deyir ki, sat\u0131\u015f avtomatlar\u0131 i\u015f\u0259 sal\u0131nandan b\u0259ri m\u00fc\u015ft\u0259ril\u0259rin kassada g\u00f6zl\u0259m\u0259 m\u00fcdd\u0259ti 50% azal\u0131b. \u015eirk\u0259t inteqrasiya etdi RFID oxuyucular\u0131<\/a> v\u0259 antenalar\u0131 sat\u0131\u015f n\u00f6qt\u0259si sisteml\u0259rin\u0259 daxil edir v\u0259 m\u0259hsullar\u0131n sat\u0131n al\u0131nd\u0131qdan sonra art\u0131q izl\u0259nilm\u0259diyini s\u00f6yl\u0259yir.<\/p>\n

Bununla bel\u0259, bir \u00e7ox al\u0131c\u0131 h\u0259l\u0259 d\u0259 \u00f6z\u00fcn\u00fc yoxlama aparatlar\u0131ndan istifad\u0259 etm\u0259kd\u0259 t\u0259r\u0259dd\u00fcd edir, \u00e7\u00fcnki onlar\u0131 skan etm\u0259k \u00e7\u0259tin olan \u0259\u015fyalar v\u0259 \u00f6z-\u00f6z\u00fcn\u0259 yoxlama ma\u015f\u0131nlar\u0131 il\u0259 ba\u011fl\u0131 dig\u0259r probleml\u0259r t\u0259xir\u0259 sal\u0131r. M\u00fc\u015ft\u0259ri t\u0259cr\u00fcb\u0259si texnologiyas\u0131 \u015firk\u0259ti Raydiant t\u0259r\u0259find\u0259n 2021-ci ild\u0259 sor\u011fuya qat\u0131lan al\u0131c\u0131lar\u0131n 36 faizi \u00f6z-\u00f6z\u00fcn\u0259 yoxlamadan istifad\u0259ni \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 art\u0131rd\u0131qlar\u0131n\u0131, 67 faizi is\u0259 ma\u015f\u0131nlar\u0131nda bir n\u00f6v nasazl\u0131q ya\u015fad\u0131qlar\u0131n\u0131 s\u00f6yl\u0259di. Bel\u0259likl\u0259, Uniqlo kimi p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar daha yax\u015f\u0131 texnologiya t\u0259klif etm\u0259kl\u0259 istehlak\u00e7\u0131lar\u0131n qorxular\u0131n\u0131 aradan qald\u0131rma\u011fa \u00fcmid edirl\u0259r.<\/p>\n

ChatGPT bu yax\u0131nlarda d\u00fcnyan\u0131n diqq\u0259tini \u00e7\u0259kdi, lakin h\u0259l\u0259 d\u0259 RFID kimi daha sad\u0259 texnologiyalarla edil\u0259 bil\u0259n \u00e7ox i\u015f var. Forrester Research Inc.-in vitse-prezidenti v\u0259 p\u0259rak\u0259nd\u0259 analitiki Sucharita Kodali dedi ki, RFID \u0259n qabaqc\u0131l olmasa da, m\u00f6vcud olan \u0259n praktik m\u0259hsul izl\u0259m\u0259 texnologiyas\u0131d\u0131r. Komp\u00fcter g\u00f6rm\u0259si t\u0259svirl\u0259ri t\u0259hlil ed\u0259 bil\u0259n s\u00fcni intellekt kimi i\u015fl\u0259yir, lakin haz\u0131rda \u00f6z\u00fcn\u00fc yoxlama v\u0259 inventar\u0131n idar\u0259 edilm\u0259si \u00fc\u00e7\u00fcn geni\u015f istifad\u0259 olunmaq \u00fc\u00e7\u00fcn \u00e7ox bahad\u0131r.<\/p>\n

Uniqlo-nun r\u0259qibl\u0259ri, m\u0259s\u0259l\u0259n, \u0130spaniyan\u0131n s\u00fcr\u0259tli moda brendi Zara z\u0259ncirinin ana \u015firk\u0259ti olan Inditex, 2014-c\u00fc ild\u0259 mallar\u0131na rfid etiketl\u0259ri qoyma\u011fa ba\u015flad\u0131lar v\u0259 \u00f6z-\u00f6z\u00fcn\u0259 yoxlama \u00fc\u00e7\u00fcn texnologiyan\u0131 s\u0131naqdan ke\u00e7irdil\u0259r. Frans\u0131z idman mallar\u0131n\u0131n p\u0259rak\u0259nd\u0259 sat\u0131\u015f\u00e7\u0131s\u0131 Decathlon, 2014-c\u00fc ild\u0259 daha \u00e7ox \u00f6z\u00fcn\u00fc yoxlama aparatlar\u0131nda RFID qura\u015fd\u0131rma\u011fa ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yl\u0259di.<\/p>\n

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Uniqlo-nun Nyu-Yorkdak\u0131 Fifth Avenue ma\u011fazas\u0131nda al\u0131c\u0131lar sad\u0259c\u0259 sat\u0131\u015f m\u0259nt\u0259q\u0259sind\u0259ki qutulara \u0259\u015fyalar qoyaraq yoxlaya bil\u0259rl\u0259r. Bir \u00e7ox ma\u011fazalardak\u0131 \u00f6z\u00fcn\u00fc yoxlama prosesind\u0259n f\u0259rqli olaraq, g\u00fcnd\u0259lik geyim p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015firk\u0259tinin m\u00fc\u015ft\u0259ril\u0259ri ayr\u0131-ayr\u0131 \u0259\u015fyalar\u0131 skan etm\u0259y\u0259 v\u0259 ya ekranda qiym\u0259tl\u0259r\u0259 baxma\u011fa ehtiyac duymurlar \u2013 sad\u0259c\u0259 olaraq onlar\u0131 m\u00fcvafiq [\u2026]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-2001","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-nfc-ic-reader"],"_links":{"self":[{"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/comments?post=2001"}],"version-history":[{"count":3,"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/posts\/2001\/revisions"}],"predecessor-version":[{"id":2009,"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/posts\/2001\/revisions\/2009"}],"wp:attachment":[{"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/categories?post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nfc-readers.com\/az\/wp-json\/wp\/v2\/tags?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}