{"id":2895,"date":"2024-07-08T03:37:20","date_gmt":"2024-07-08T03:37:20","guid":{"rendered":"https:\/\/nfc-readers.com\/?p=2895"},"modified":"2024-07-16T07:28:55","modified_gmt":"2024-07-16T07:28:55","slug":"5-innovative-uses-of-rfid-nfc-technology-by-disney","status":"publish","type":"post","link":"https:\/\/nfc-readers.com\/bs\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/","title":{"rendered":"5 inovativnih upotreba Disneyjeve RFID &amp; NFC tehnologije"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Uklju\u010di\/isklju\u010di sadr\u017eaj\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prebaci<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nfc-readers.com\/bs\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Introduction\" title=\"Uvod\">Uvod<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nfc-readers.com\/bs\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#The_Magic_of_MagicBands\" title=\"Magija MagicBands\">Magija MagicBands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nfc-readers.com\/bs\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#RFID_Ticketing\" title=\"RFID Ticketing\">RFID Ticketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nfc-readers.com\/bs\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Photo_Identification_Capturing_Memories\" title=\"Identifikacija fotografijama: snimanje uspomena\">Identifikacija fotografijama: snimanje uspomena<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nfc-readers.com\/bs\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Access_Control_Hotel_Rooms_Exclusive_Areas\" title=\"Kontrola pristupa: hotelske sobe i ekskluzivne oblasti\">Kontrola pristupa: hotelske sobe i ekskluzivne oblasti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nfc-readers.com\/bs\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Purchasing_Food_Drinks_and_Retail_Items\" title=\"Kupovina hrane, pi\u0107a i maloprodajnih artikala\">Kupovina hrane, pi\u0107a i maloprodajnih artikala<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nfc-readers.com\/bs\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Conclusion\" title=\"Zaklju\u010dak\">Zaklju\u010dak<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Uvod<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Kompanija Walt Disney po\u010dela je istra\u017eivati RFID tehnologiju ubrzo nakon Walmarta, slu\u017ebeno lansiraju\u0107i probni pilot u Disney World&#039;s Epcot tematskom parku krajem 2011. Ne\u0161to vi\u0161e od godinu dana kasnije, Disney je usvojio <a href=\"https:\/\/nfc-readers.com\/bs\/Wholesale\/rfid-nfc-reader\/\">NFC RFID<\/a> za kontrolu pristupa u njihovim hotelima i uveli funkcije pla\u0107anja putem dodira u maloprodajnim lokacijama na licu mjesta koriste\u0107i RFID pametne kartice \u201cKey to the World\u201d. Godinu dana kasnije, Disney je predstavio svoju popularnu <a href=\"https:\/\/nfc-readers.com\/bs\/Wholesale\/silicone-rfid-nfc-wristbands\/\">MagicBands<\/a>, koji su klju\u010dni za stvaranje \u010darobnog korisni\u010dkog iskustva kroz UHF RFID i HF\/NFC tehnologiju.<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<figure id=\"attachment_2896\" aria-describedby=\"caption-attachment-2896\" style=\"width: 686px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/nfc-readers.com\/bs\/Wholesale\/rfid-nfc-reader\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2896\" src=\"https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-300x179.png\" alt=\"Disney RFID tehnologija\" width=\"686\" height=\"409\" srcset=\"https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-300x179.png 300w, https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-768x459.png 768w, https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-18x12.png 18w, https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-600x359.png 600w, https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2.png 1000w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a><figcaption id=\"caption-attachment-2896\" class=\"wp-caption-text\"><a href=\"https:\/\/nfc-readers.com\/bs\/Wholesale\/rfid-nfc-reader\/\">Disney RFID tehnologija<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Ovaj \u010dlanak \u0107e se udubiti u 5 najboljih na\u010dina na koje Disney koristi RFID tehnologiju, kategoriziranih prema upotrebi i tehnologiji. \u010citajte dalje kako biste otkrili za\u0161to je Disney bio tako uspje\u0161an sa RFID tehnologijom vi\u0161e od jedne decenije!<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"The_Magic_of_MagicBands\"><\/span><strong>Magija MagicBands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">MagicBands su vodootporne, \u0161arene narukvice u koje su ugra\u0111eni mali RFID \u010dipovi. Svaki opseg uklju\u010duje najmanje 2-3 RF komponente: integrisani UHF RFID \u010dip (860-960 MHz), visokofrekventni (HF) NFC RFID \u010dip (13,56 MHz) i eksterni radio od 2,4 GHz. Ove RF frekvencije omogu\u0107avaju da se MagicBands koriste za razli\u010dite aplikacije u razli\u010ditim rasponima \u010ditanja u cijelom parku.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Disney MagicBands se mogu povezati s Disney ra\u010dunom posjetitelja putem aplikacije Disneyland ili mobilne aplikacije My Disney Experience.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Disney je 2022. pobolj\u0161ao MagicBand iskustvo uvo\u0111enjem MagicBand+. Ova tehnologija tre\u0107e generacije uklju\u010duje interaktivne funkcije kao \u0161to su punjive baterije, hapti\u010dke vibracije, prilagodljivi svjetlosni obrasci i jo\u0161 mnogo toga.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"RFID_Ticketing\"><\/span><strong>RFID Ticketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Povezivanjem svog Disney MagicBand-a sa svojim Disney ra\u010dunom putem aplikacije Disneyland ili mobilne aplikacije My Disney Experience, mo\u017eete koristiti svoj MagicBand kao svoju slu\u017ebenu Disney kartu. Jednostavno dodirnite svoj HF\/NFC MagicBand na RFID \u010dita\u010d na ulazima u park da zapo\u010dnete svoje \u010darobno putovanje.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Pored ulaznica za park, va\u0161 MagicBand omogu\u0107ava pristup VIP i zabranjenim zonama, kao i Disney restoranima za koje je potrebna rezervacija.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Photo_Identification_Capturing_Memories\"><\/span><strong>Identifikacija fotografijama: snimanje uspomena<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Disney PhotoPass fotografi stacionirani su po cijelom parku, bilje\u017ee\u0107i posebne trenutke i stvaraju\u0107i trajne uspomene. Najlak\u0161i na\u010din da pristupite ovim digitalnim fotografijama je dodirivanje va\u0161eg MagicBand-a ili klju\u010da za World Card na fotografovom ure\u0111aju na kojem je omogu\u0107en RFID.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Kada fotograf pro\u010dita HF\/NFC narukvicu ili karticu, mo\u017ee lako povezati sve snimljene fotografije vas i va\u0161e porodice sa va\u0161im Disney nalogom. Ova upotreba RFID-a u bliskom polju pojednostavljuje proces u pore\u0111enju sa upravljanjem malim papiri\u0107em sa brojem, s obzirom na svaki put kada se slika napravi.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Posjetioci kasnije mogu pristupiti digitalnim fotografijama na mre\u017ei za pregled, kupovinu i preuzimanje, \u010dine\u0107i snimanje i povezivanje posebnih trenutaka jednom od najpopularnijih upotreba HF\/NFC tehnologije u Disney parkovima.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Access_Control_Hotel_Rooms_Exclusive_Areas\"><\/span><strong>Kontrola pristupa: hotelske sobe i ekskluzivne oblasti<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Kontrola pristupa je uobi\u010dajena upotreba NFC ili HF RFID tehnologije, posebno u hotelima, odmarali\u0161tima, pa \u010dak i na brodovima za krstarenje koji prelaze sa manje sigurnih magstripe kartica. Disney je bio me\u0111u prvima koji su implementirali RFID sistem kontrole pristupa u velikom obimu sa svojim karticama Key to the World izme\u0111u 2011. i 2013. godine.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Od tada, Disney je pro\u0161irio svoje mogu\u0107nosti kontrole pristupa kako bi uklju\u010dio ne samo pristup sobama, ve\u0107 i VIP prostore, pristup Lightning Lane-u (prodaja ulaznica), lokacije iza pozornice i druge posebne oblasti. Za pristup hotelskim sobama ili posebnim prostorima, jednostavno skenirajte svoj Disney MagicBand ili Key to the World Card da biste otklju\u010dali vrata, zahvaljuju\u0107i ugra\u0111enim HF \u010dipovima.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Purchasing_Food_Drinks_and_Retail_Items\"><\/span><strong>Kupovina hrane, pi\u0107a i maloprodajnih artikala<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">U Disney parkovima posjetitelji mogu koristiti svoju MagicBand ili karticu Key to the World za kupovinu hrane, pi\u0107a i maloprodajnih artikala. Svaka kartica MagicBand ili Key to the World povezana je s va\u0161im Disney ra\u010dunom i opciono se mo\u017ee povezati s kreditnom karticom za automatsku naplatu. Dodirnite svoju traku ili karticu da jednostavno kupite artikle \u0161irom parka, stvaraju\u0107i korisni\u010dko iskustvo bez muke.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Zaklju\u010dak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Disneyjeva inovativna upotreba RFID tehnologije zna\u010dajno je pobolj\u0161ala korisni\u010dko iskustvo tokom vi\u0161e od jedne decenije. Od izdavanja karata i prikupljanja fotografija do kontrole pristupa i kupovine, Disney nastavlja da koristi RFID i NFC tehnologije kako bi stvorio magi\u010dna i efikasna iskustva za posjetioce. Bilo putem omiljenih MagicBands-a ili analitike i metrike iza scene, Disneyjevo putovanje sa RFID tehnologijom pokazuje njihovu posve\u0107enost inovacijama i zadovoljstvu gostiju.<\/div>","protected":false},"excerpt":{"rendered":"<p>Uvod Kompanija Walt Disney po\u010dela je istra\u017eivati RFID tehnologiju ubrzo nakon Walmarta, slu\u017ebeno lansiraju\u0107i probni pilot u Disney World&#039;s Epcot tematskom parku krajem 2011. Ne\u0161to vi\u0161e od godinu dana kasnije, Disney je usvojio NFC RFID za kontrolu pristupa u svojim hotelima i uveo tap-to- funkcije pla\u0107anja u maloprodajnim lokacijama na licu mjesta koriste\u0107i \u201cKlju\u010d svijeta\u201d [\u2026]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2895","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/posts\/2895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/comments?post=2895"}],"version-history":[{"count":2,"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/posts\/2895\/revisions"}],"predecessor-version":[{"id":2988,"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/posts\/2895\/revisions\/2988"}],"wp:attachment":[{"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/media?parent=2895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/categories?post=2895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nfc-readers.com\/bs\/wp-json\/wp\/v2\/tags?post=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}