{"id":2001,"date":"2024-04-19T02:06:13","date_gmt":"2024-04-19T02:06:13","guid":{"rendered":"https:\/\/nfc-readers.com\/?p=2001"},"modified":"2024-04-19T02:12:43","modified_gmt":"2024-04-19T02:12:43","slug":"what-magic-makes-uniqlo-bet-on-rfid","status":"publish","type":"post","link":"https:\/\/nfc-readers.com\/cs\/what-magic-makes-uniqlo-bet-on-rfid\/","title":{"rendered":"Jak\u00e9 kouzlo d\u011bl\u00e1 Uniqlo s\u00e1zkou na RFID?"},"content":{"rendered":"

V obchod\u011b Uniqlo's Fifth Avenue v New Yorku mohou nakupuj\u00edc\u00ed prov\u00e9st platbu jednodu\u0161e um\u00edst\u011bn\u00edm polo\u017eek do krabic na prodejn\u00ed stanici. Na rozd\u00edl od procesu samoobslu\u017en\u00e9 pokladny v mnoha obchodech nemus\u00ed z\u00e1kazn\u00edci maloobchodu s neform\u00e1ln\u00edm oble\u010den\u00edm skenovat jednotliv\u00e9 polo\u017eky nebo vyhled\u00e1vat ceny na obrazovce \u2013 jednodu\u0161e je vhod\u00ed do odpov\u00eddaj\u00edc\u00edho pole a zaplat\u00ed za n\u011b.<\/p>\n

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Tato nov\u00e1 generace samoobslu\u017en\u00fdch pokladen je nap\u00e1jena \u010dte\u010dkou RFID uvnit\u0159 pokladny. \u010cte\u010dka dok\u00e1\u017ee automaticky p\u0159e\u010d\u00edst skryt\u00fd RFID \u010dip vlo\u017een\u00fd do cenovky, co\u017e je podle zpr\u00e1v strategie p\u0159edn\u00edho asijsk\u00e9ho maloobchodn\u00edho prodejce od\u011bv\u016f Fast Retailing Co. Cio Takahiro Tambara. Fast Retailing Co. je mate\u0159sk\u00e1 spole\u010dnost Uniqlo se s\u00eddlem v Japonsku. Tambala se p\u0159ed n\u011bkolika lety rozhodla zm\u011bnit zp\u016fsob, jak\u00fdm z\u00e1kazn\u00edci nakupuj\u00ed ve fyzick\u00fdch obchodech, kter\u00e9 z\u016fst\u00e1vaj\u00ed \u00fast\u0159edn\u00edm bodem obchodn\u00edho modelu spole\u010dnosti, i kdy\u017e se st\u00e1le v\u00edce obchodu p\u0159esouv\u00e1 online.<\/p>\n

Tambara uvedla, \u017ee samoobslu\u017en\u00e9 pokladny jsou j\u00e1drem toho, jak Uniqlo vyu\u017e\u00edv\u00e1 RFID ke zlep\u0161en\u00ed sv\u00e9ho dodavatelsk\u00e9ho \u0159et\u011bzce. Ji\u017e v roce 2017 za\u010daly v\u0161echny zna\u010dky Fast Retailing, v\u010detn\u011b Theory a Helmuta Langa, za\u010dle\u0148ovat RFID \u010dipy do sv\u00fdch cenovek, co\u017e prodejc\u016fm umo\u017e\u0148uje sledovat jednotliv\u00e9 polo\u017eky z tov\u00e1ren p\u0159es sklady a\u017e po obchody. Spole\u010dnost tak\u00e9 uvedla, \u017ee data jsou pro Uniqlo z\u00e1sadn\u00ed pro zlep\u0161en\u00ed p\u0159esnosti z\u00e1sob, p\u0159izp\u016fsoben\u00ed v\u00fdroby popt\u00e1vce a zlep\u0161en\u00ed viditelnosti dodavatelsk\u00e9ho \u0159et\u011bzce.<\/p>\n

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\u201eZavedli jsme RFID ne proto, \u017ee bychom cht\u011bli automatizovat proces placen\u00ed, ale proto\u017ee jsme cht\u011bli vyvinout platformu pro jeho pou\u017eit\u00ed v cel\u00e9m dodavatelsk\u00e9m \u0159et\u011bzci,\u201c dodal pan Tambara.<\/p>\n

Praveen Adhi, hlavn\u00ed partner maloobchodn\u00ed praxe spole\u010dnosti McKinsey & Co. v Americe, uvedl, \u017ee n\u00e1klady na \u0161t\u00edtky RFID klesly na 4 centy ze 60 cent\u016f p\u0159ed n\u011bkolika desetilet\u00edmi a hardware \u010dte\u010dek se zlep\u0161il v dosahu a p\u0159esnosti. Nov\u011bj\u0161\u00ed, levn\u011bj\u0161\u00ed \u010dipy RFID, hardware a software \u010dte\u010dky umo\u017e\u0148uj\u00ed maloobchodn\u00edk\u016fm, jako je Uniqlo, implementovat technologii s ni\u017e\u0161\u00edmi n\u00e1klady a v\u011bt\u0161\u00ed p\u0159esnost\u00ed.<\/p>\n

Uniqlo tak\u00e9 uvedlo, \u017ee technologie RFID v\u00fdrazn\u011b sn\u00ed\u017eila fenom\u00e9n nedostatku z\u00e1sob na prodejn\u00ed plo\u0161e a z\u00e1rove\u0148 pomohla \u201esn\u00ed\u017eit \u0161anci, \u017ee z\u00e1kazn\u00edci nebudou moci nakupovat kv\u016fli nedostatku z\u00e1sob, a t\u00edm zv\u00fd\u0161it spokojenost z\u00e1kazn\u00edk\u016f\u201c. Spole\u010dnost ale odm\u00edtla poskytnout konkr\u00e9tn\u011bj\u0161\u00ed informace o dopadu technologie na podnik\u00e1n\u00ed.<\/p>\n

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Fast Retailing testuje technologii od roku 2013 a v roce 2019 za\u010dal v n\u011bkter\u00fdch obchodech zav\u00e1d\u011bt samoobslu\u017en\u00e9 pokladny s podporou RFID. Pan Tambara odm\u00edtl poskytnout konkr\u00e9tn\u00ed \u010d\u00e1stku pen\u011bz, kterou Fast Retailing utratil za technologii, ale \u0159ekl, \u017ee spole\u010dnost zdvojn\u00e1sobila sv\u00e9 investice do informa\u010dn\u00edch technologi\u00ed od roku 2016. V roce 2016 Fast Retailing zah\u00e1jil strategii st\u00e1t se digit\u00e1ln\u00edm prodejcem oble\u010den\u00ed a vyvinul vlastn\u00ed platformu pro e-commerce.<\/p>\n

Zat\u00edmco nejb\u011b\u017en\u011bj\u0161\u00edm p\u0159\u00edpadem pou\u017eit\u00ed RFID je zlep\u0161en\u00ed \u0159\u00edzen\u00ed z\u00e1sob, z\u00edsk\u00e1v\u00e1 na popularit\u011b tak\u00e9 pou\u017eit\u00ed RFID u samoobslu\u017en\u00fdch pokladen, proto\u017ee st\u00e1le v\u00edce maloobchodn\u00edk\u016f s oble\u010den\u00edm hled\u00e1 zp\u016fsoby, jak tuto technologii pou\u017e\u00edt po ozna\u010den\u00ed polo\u017eek. Adhi \u0159ekl, \u017ee u v\u011bt\u0161iny zna\u010dek oble\u010den\u00ed bude implementace RFID \u201ena programu v roce 2023 nebo 2024\u201c.<\/p>\n

Dodal, \u017ee mnoho obchodn\u00edk\u016f st\u00e1le spol\u00e9h\u00e1 na \u010d\u00e1rov\u00e9 k\u00f3dy, kter\u00e9 vy\u017eaduj\u00ed ru\u010dn\u00ed skenov\u00e1n\u00ed a nesou omezen\u00e1 data. Ale jedine\u010dnou v\u00fdhodou pokladn\u00edch syst\u00e9m\u016f zalo\u017een\u00fdch na RFID, jako je Uniqlo, je to, \u017ee jsou rychlej\u0161\u00ed a p\u0159esn\u011bj\u0161\u00ed ne\u017e samoobslu\u017en\u00e9 pokladny zalo\u017een\u00e9 na \u010d\u00e1rov\u00fdch k\u00f3dech. Fast Retailing je jedn\u00edm z m\u00e1la maloobchodn\u00edch prodejc\u016f od\u011bv\u016f, kte\u0159\u00ed k dne\u0161n\u00edmu dni implementovali RFID samokontrolu ve velk\u00e9m m\u011b\u0159\u00edtku, co\u017e zd\u016fraz\u0148uje probl\u00e9m, kter\u00fd mus\u00ed maloobchodn\u00edci p\u0159ekonat p\u0159ed rozs\u00e1hl\u00fdm zaveden\u00edm RFID \u2013 dlouh\u00e9 obdob\u00ed zav\u00e1d\u011bn\u00ed. Uniqlo odhalilo, \u017ee jeho pokladny jsou k dispozici ve v\u0161ech 47 obchodech ve Spojen\u00fdch st\u00e1tech a 16 obchodech v Kanad\u011b a tak\u00e9 ve 14 obchodech ve 25 obchodn\u00edch centrech.<\/p>\n

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Fast Retailing uv\u00e1d\u00ed, \u017ee od spu\u0161t\u011bn\u00ed jej\u00edch prodejn\u00edch automat\u016f se \u010dekac\u00ed doby z\u00e1kazn\u00edk\u016f u pokladny zkr\u00e1tily o 50%. Spole\u010dnost se integrovala RFID \u010dte\u010dky<\/a> a ant\u00e9ny do sv\u00fdch syst\u00e9m\u016f prodejn\u00edho m\u00edsta a \u0159\u00edk\u00e1, \u017ee polo\u017eky ji\u017e nejsou po zakoupen\u00ed sledov\u00e1ny.<\/p>\n

Mnoho nakupuj\u00edc\u00edch v\u0161ak st\u00e1le v\u00e1h\u00e1, zda pou\u017e\u00edt samoobslu\u017en\u00e9 pokladny, proto\u017ee je odrazuj\u00ed obt\u00ed\u017en\u011b skenovateln\u00e9 polo\u017eky a dal\u0161\u00ed probl\u00e9my se samoobslu\u017en\u00fdmi pokladnami. Z nakupuj\u00edc\u00edch, kte\u0159\u00ed byli v roce 2021 v pr\u016fzkumu spole\u010dnosti Raydiant zab\u00fdvaj\u00edc\u00ed se technologi\u00ed z\u00e1kaznick\u00fdch zku\u0161enost\u00ed, 36 procent uvedlo, \u017ee v\u00fdrazn\u011b zv\u00fd\u0161ili pou\u017e\u00edv\u00e1n\u00ed samoobslu\u017en\u00e9 pokladny, zat\u00edmco 67 procent uvedlo, \u017ee na sv\u00fdch stroj\u00edch zaznamenali n\u011bjakou z\u00e1vadu. Maloobchodn\u00edci jako Uniqlo tedy doufaj\u00ed, \u017ee rozpt\u00fdl\u00ed obavy spot\u0159ebitel\u016f nab\u00eddkou lep\u0161\u00ed technologie.<\/p>\n

ChatGPT v posledn\u00ed dob\u011b upoutal sv\u011btovou pozornost, ale st\u00e1le existuje spousta pr\u00e1ce, kterou lze ud\u011blat s jednodu\u0161\u0161\u00edmi technologiemi, jako je RFID. Sucharita Kodali, viceprezidentka a maloobchodn\u00ed analyti\u010dka spole\u010dnosti Forrester Research Inc., uvedla, \u017ee RFID je nejprakti\u010dt\u011bj\u0161\u00ed dostupn\u00e1 technologie sledov\u00e1n\u00ed produkt\u016f, ne-li nejpokro\u010dilej\u0161\u00ed. Po\u010d\u00edta\u010dov\u00e9 vid\u011bn\u00ed funguje jako um\u011bl\u00e1 inteligence, kter\u00e1 dok\u00e1\u017ee analyzovat sn\u00edmky, ale v sou\u010dasn\u00e9 dob\u011b je p\u0159\u00edli\u0161 drah\u00e9 na to, aby bylo \u0161iroce pou\u017e\u00edv\u00e1no pro samokontrolu a spr\u00e1vu z\u00e1sob.<\/p>\n

Konkurenti Uniqlo, jako je Inditex, mate\u0159sk\u00e1 spole\u010dnost \u0161pan\u011blsk\u00e9ho \u0159et\u011bzce rychl\u00e9 m\u00f3dy Zara, za\u010dali na sv\u00e9 zbo\u017e\u00ed d\u00e1vat zna\u010dky rfid v roce 2014 a testuj\u00ed technologii pro samoobslu\u017enou pokladnu. Francouzsk\u00fd prodejce sportovn\u00edho zbo\u017e\u00ed Decathlon uvedl, \u017ee v roce 2014 za\u010dal instalovat RFID do v\u00edce samoobslu\u017en\u00fdch pokladen.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

V obchod\u011b Uniqlo's Fifth Avenue v New Yorku mohou nakupuj\u00edc\u00ed prov\u00e9st platbu jednodu\u0161e um\u00edst\u011bn\u00edm polo\u017eek do krabic na prodejn\u00ed stanici. Na rozd\u00edl od procesu samoobsluhov\u00e1n\u00ed v mnoha obchodech nemusej\u00ed z\u00e1kazn\u00edci maloobchodu s neform\u00e1ln\u00edm oble\u010den\u00edm skenovat jednotliv\u00e9 polo\u017eky nebo vyhled\u00e1vat ceny na obrazovce \u2013 jednodu\u0161e je vlo\u017e\u00ed do odpov\u00eddaj\u00edc\u00edho [\u2026]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,42],"tags":[],"class_list":["post-2001","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-nfc-ic-reader"],"_links":{"self":[{"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/comments?post=2001"}],"version-history":[{"count":3,"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/posts\/2001\/revisions"}],"predecessor-version":[{"id":2009,"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/posts\/2001\/revisions\/2009"}],"wp:attachment":[{"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/categories?post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nfc-readers.com\/cs\/wp-json\/wp\/v2\/tags?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}