{"id":2895,"date":"2024-07-08T03:37:20","date_gmt":"2024-07-08T03:37:20","guid":{"rendered":"https:\/\/nfc-readers.com\/?p=2895"},"modified":"2024-07-16T07:28:55","modified_gmt":"2024-07-16T07:28:55","slug":"5-innovative-uses-of-rfid-nfc-technology-by-disney","status":"publish","type":"post","link":"https:\/\/nfc-readers.com\/hr\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/","title":{"rendered":"5 inovativnih upotreba RFID i NFC tehnologije od strane Disneya"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Uklju\u010di\/isklju\u010di tablicu sadr\u017eaja\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Prebacivanje<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nfc-readers.com\/hr\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Introduction\" title=\"Uvod\">Uvod<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nfc-readers.com\/hr\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#The_Magic_of_MagicBands\" title=\"\u010carolija MagicBandsa\">\u010carolija MagicBandsa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nfc-readers.com\/hr\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#RFID_Ticketing\" title=\"RFID ulaznice\">RFID ulaznice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nfc-readers.com\/hr\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Photo_Identification_Capturing_Memories\" title=\"Fotografska identifikacija: Snimanje uspomena\">Fotografska identifikacija: Snimanje uspomena<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nfc-readers.com\/hr\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Access_Control_Hotel_Rooms_Exclusive_Areas\" title=\"Kontrola pristupa: hotelske sobe i ekskluzivna podru\u010dja\">Kontrola pristupa: hotelske sobe i ekskluzivna podru\u010dja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nfc-readers.com\/hr\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Purchasing_Food_Drinks_and_Retail_Items\" title=\"Kupnja hrane, pi\u0107a i maloprodajnih artikala\">Kupnja hrane, pi\u0107a i maloprodajnih artikala<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nfc-readers.com\/hr\/5-innovative-uses-of-rfid-nfc-technology-by-disney\/#Conclusion\" title=\"Zaklju\u010dak\">Zaklju\u010dak<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Uvod<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Tvrtka Walt Disney po\u010dela je istra\u017eivati RFID tehnologiju nedugo nakon Walmarta, slu\u017ebeno pokrenuv\u0161i testni pilot u tematskom parku Epcot u Disney Worldu krajem 2011. Ne\u0161to vi\u0161e od godinu dana kasnije, Disney je usvojio <a href=\"https:\/\/nfc-readers.com\/hr\/Wholesale\/rfid-nfc-reader\/\">NFC RFID<\/a> za kontrolu pristupa u svojim hotelima i uveli su zna\u010dajke pla\u0107anja dodirom u maloprodajnim objektima na licu mjesta koriste\u0107i RFID pametne kartice \u201cKey to the World\u201d. Godinu dana kasnije, Disney je predstavio svoju popularnu <a href=\"https:\/\/nfc-readers.com\/hr\/Wholesale\/silicone-rfid-nfc-wristbands\/\">MagicBands<\/a>, koji su klju\u010dni za stvaranje \u010darobnog korisni\u010dkog iskustva putem UHF RFID i HF\/NFC tehnologije.<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<figure id=\"attachment_2896\" aria-describedby=\"caption-attachment-2896\" style=\"width: 686px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/nfc-readers.com\/hr\/Wholesale\/rfid-nfc-reader\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2896\" src=\"https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-300x179.png\" alt=\"Disney RFID tehnologija\" width=\"686\" height=\"409\" srcset=\"https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-300x179.png 300w, https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-768x459.png 768w, https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-18x12.png 18w, https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2-600x359.png 600w, https:\/\/nfc-readers.com\/wp-content\/uploads\/2024\/07\/disney-2.png 1000w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a><figcaption id=\"caption-attachment-2896\" class=\"wp-caption-text\"><a href=\"https:\/\/nfc-readers.com\/hr\/Wholesale\/rfid-nfc-reader\/\">Disney RFID tehnologija<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Ovaj \u010dlanak \u0107e istra\u017eiti 5 najboljih na\u010dina na koje Disney koristi RFID tehnologiju, kategoriziranih prema upotrebi i tehnologiji. \u010citajte dalje i otkrijte za\u0161to je Disney tako uspje\u0161an s RFID tehnologijom vi\u0161e od desetlje\u0107a!<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"The_Magic_of_MagicBands\"><\/span><strong>\u010carolija MagicBandsa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">MagicBands su vodootporne \u0161arene narukvice s ugra\u0111enim malim RFID \u010dipovima. Svaki opseg uklju\u010duje najmanje 2-3 RF komponente: integrirani UHF RFID \u010dip (860-960 MHz), visokofrekventni (HF) NFC RFID \u010dip (13,56 MHz) i vanjski radio od 2,4 GHz. Ove RF frekvencije omogu\u0107uju kori\u0161tenje MagicBands za razli\u010dite primjene na razli\u010ditim rasponima o\u010ditanja u \u010ditavom parku.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Disney MagicBands mo\u017ee se povezati s Disney ra\u010dunom posjetitelja putem aplikacije Disneyland ili mobilne aplikacije My Disney Experience.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Godine 2022. Disney je pobolj\u0161ao iskustvo MagicBanda uvo\u0111enjem MagicBand+. Ova tehnologija tre\u0107e generacije uklju\u010duje interaktivne zna\u010dajke kao \u0161to su punjive baterije, dodirne vibracije, prilagodljivi uzorci svjetla i jo\u0161 mnogo toga.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"RFID_Ticketing\"><\/span><strong>RFID ulaznice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Povezivanjem va\u0161eg Disney MagicBanda sa svojim Disney ra\u010dunom putem aplikacije Disneyland ili mobilne aplikacije My Disney Experience, mo\u017eete koristiti svoj MagicBand kao svoju slu\u017ebenu Disney ulaznicu. Jednostavno prislonite svoj MagicBand s omogu\u0107enim HF\/NFC-om na RFID \u010dita\u010d na ulazima u park kako biste zapo\u010deli svoje \u010darobno putovanje.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Uz ulaznice za parkiranje, va\u0161 MagicBand omogu\u0107uje pristup VIP i ograni\u010denim podru\u010djima, kao i Disneyjevim restoranima za koje je potrebna rezervacija.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Photo_Identification_Capturing_Memories\"><\/span><strong>Fotografska identifikacija: Snimanje uspomena<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Disney PhotoPass fotografi raspore\u0111eni su po cijelom parku, bilje\u017ee posebne trenutke i stvaraju trajne uspomene. Najlak\u0161i na\u010din za pristup tim digitalnim fotografijama je dodirom kartice MagicBand ili Key to the World na fotografov ure\u0111aj koji podr\u017eava RFID.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Kada fotograf pro\u010dita HF\/NFC-omogu\u0107enu narukvicu ili karticu, lako mo\u017ee povezati sve fotografije koje ste snimili vi i va\u0161a obitelj s va\u0161im Disney ra\u010dunom. Ova upotreba RFID-a kratkog polja pojednostavljuje postupak u usporedbi s upravljanjem malim papiri\u0107em s brojem na njemu, koji se daje svaki put kada se fotografira.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Posjetitelji kasnije mogu pristupiti digitalnim fotografijama putem interneta kako bi ih pogledali, kupili i preuzeli, \u010dine\u0107i snimanje i pridru\u017eivanje posebnih trenutaka jednom od najpopularnijih upotreba HF\/NFC tehnologije u Disneyjevim parkovima.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Access_Control_Hotel_Rooms_Exclusive_Areas\"><\/span><strong>Kontrola pristupa: hotelske sobe i ekskluzivna podru\u010dja<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Kontrola pristupa uobi\u010dajena je upotreba NFC ili HF RFID tehnologije, osobito u hotelima, odmarali\u0161tima, pa \u010dak i na kruzerima koji prelaze s manje sigurnih magnetskih kartica. Disney je me\u0111u prvima implementirao RFID sustav kontrole pristupa u velikoj mjeri sa svojim karticama Key to the World izme\u0111u 2011. i 2013. godine.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Od tada je Disney pro\u0161irio svoje mogu\u0107nosti kontrole pristupa kako bi uklju\u010dio ne samo pristup sobama, ve\u0107 i VIP podru\u010dja, pristup Lightning Laneu (prodaja ulaznica), lokacije iza pozornice i druga specijalizirana podru\u010dja. Za pristup hotelskim sobama ili posebnim podru\u010djima jednostavno skenirajte svoju Disney MagicBand ili Key to the World karticu za otklju\u010davanje vrata, zahvaljuju\u0107i ugra\u0111enim HF \u010dipovima.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Purchasing_Food_Drinks_and_Retail_Items\"><\/span><strong>Kupnja hrane, pi\u0107a i maloprodajnih artikala<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Unutar Disneyjevih parkova posjetitelji mogu koristiti svoju karticu MagicBand ili Key to the World za kupnju hrane, pi\u0107a i maloprodajnih artikala. Svaka kartica MagicBand ili Key to the World povezana je s va\u0161im Disney ra\u010dunom i po izboru se mo\u017ee povezati s kreditnom karticom za automatsko tere\u0107enje. Dodirnite svoju narukvicu ili karticu za jednostavnu kupnju artikala diljem parka, stvaraju\u0107i korisni\u010dko iskustvo bez muke.<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Zaklju\u010dak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"auto-hide-last-sibling-br paragraph_9dc5f paragraph-element\">Disneyjeva inovativna uporaba RFID tehnologije zna\u010dajno je pobolj\u0161ala korisni\u010dko iskustvo tijekom vi\u0161e od desetlje\u0107a. Od prodaje ulaznica i prikupljanja fotografija do kontrole pristupa i kupnje, Disney nastavlja koristiti RFID i NFC tehnologije za stvaranje \u010darobnih i u\u010dinkovitih iskustava za posjetitelje. Bilo kroz omiljene MagicBands ili analitiku i metriku iza kulisa, Disneyjevo putovanje s RFID tehnologijom pokazuje njihovu predanost inovacijama i zadovoljstvu gostiju.<\/div>","protected":false},"excerpt":{"rendered":"<p>Uvod Tvrtka Walt Disney po\u010dela je istra\u017eivati RFID tehnologiju nedugo nakon Walmarta, slu\u017ebeno pokrenuv\u0161i probni pilot u tematskom parku Epcot u Disney Worldu krajem 2011. Ne\u0161to vi\u0161e od godinu dana kasnije, Disney je usvojio NFC RFID za kontrolu pristupa u svojim hotelima i uveo tap-to- zna\u010dajke pla\u0107anja u maloprodajnim objektima na licu mjesta koriste\u0107i &quot;Key to the World&quot; [\u2026]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2895","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/posts\/2895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/comments?post=2895"}],"version-history":[{"count":2,"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/posts\/2895\/revisions"}],"predecessor-version":[{"id":2988,"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/posts\/2895\/revisions\/2988"}],"wp:attachment":[{"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/media?parent=2895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/categories?post=2895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nfc-readers.com\/hr\/wp-json\/wp\/v2\/tags?post=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}