After the customer enters the fitting room, the clothes will be automatically identified and displayed in the RFID NFC fitting mirror, and different sizes and colors can be changed through human-computer interaction, and the fitting experience can be improved under professional advice, bringing a high level of retail innovation and digital service experience to the customer. With the increasingly fierce offline competition in the footwear industry, working on interactive applications has become a major innovation point that businesses focus on.
01
RFID is becoming more and more popular in the field of shoes and clothing
In fact, the application of RFID technology in the field of shoes and clothing has a long history, the public is familiar with Decathlon, Nike, Adidas, Zara, Uniqlo, Heilan Home and other brands have already introduced RFID technology in the operation, and then improve the digital level in the design and production, logistics supply, retail services and other links.
With the development of technology and the continuous maturity of scene applications, RFID has been applied in all major links such as clothing design and production, warehousing and logistics, terminal retail, and washing services, and has become an important technology to promote the digital transformation of the clothing industry. The introduction of RFID and other data management methods has not only greatly improved the production and operation efficiency of the footwear industry, but also made the brand’s business strategy more flexible.
Although the application of RFID in the field of shoes and clothing has been common, most of the active applications are international brands from overseas, which generally have more than 10 years of history in the application of RFID, and have accumulated a lot of application experience. In this process, RFID also gradually exerts greater value from the simple inventory efficiency improvement at the beginning.
In contrast, domestic brands are more cautious in the application of RFID, on the one hand is subject to the cost of RFID system construction, on the other hand, because the domestic market related success cases are relatively scarce, which makes the brand dare not roll out the application. However, in recent years, under the digital wave, the digital willingness of domestic brands has also increased significantly, and many brands are promoting relevant pilots to gradually promote the application of RFID.
02
Develop interactive application scenarios
The potential of RFID is further released
Previously, the application of RFID in the field of shoes and clothing is biased towards simple data operations, greatly improving the efficiency of data acquisition in some links, and then realizing rapid inventory, logistics visualization, rapid settlement, etc., while the intelligent dressing mirror is significantly different from them, the main difference is that the value of the latter is reflected in the interaction ability based on identification. Through the innovation of interaction, the ultimate realization is the upgrade of consumers’ consumption experience.
3D body sensing fitting mirror is a system integration platform that integrates hardware and software. Customers can not only quickly change the clothing style fitting, but also get the matching scheme provided by professional designers in real time. For merchants, the interactive data generated in the interaction process can be analyzed to obtain the analysis of consumer habits and hobbies, and then improve the store business model.
In fact, many footwear manufacturers have begun to pay attention to the potential of RFID in interaction. For example, the clothing network system launched by Haier, a well-known domestic household appliance company, has made full efforts in clothing washing. The RFID technology equipped with the “smart washing” platform launched by Haier can use the cloud Internet of Things to let the washing machine truly “understand” the clothes, automatically identify the fabric and color of the clothes, and automatically match the washing program according to the relevant information about the clothes.
With the continuous deepening of the application of RFID technology in the footwear and apparel industry, the degree of combination of RFID technology and other technologies is also getting higher and higher, including cloud computing, big data, automation and other technologies, so as to play a greater value, which is also the development direction of industrial digitalization.
03
Open up industrial chain data links
RFID will drive more innovation
At present, although the production capacity of UHF RFID tags is mainly concentrated in China, the end customers are still mainly foreign brands. However, the domestic footwear industry is shifting from large-scale development to high-quality development direction, intelligent, networking has become an important direction of technology and industrial upgrading and development, prompting the footwear industry from labor-intensive to capital-technology-intensive transformation.
At the same time, with the continuous improvement of domestic consumption level, the market demand is more dispersed and more diversified, and the traditional supply chain operation mode of footwear and apparel enterprises has been lagging behind, there are problems such as the mismatch between supply and demand information at the front and back end, the serious island of upstream and downstream information, the long turnover time of goods, and the failure to adapt to changes in market demand in time, which ultimately lead to sales block and inventory backlog.
In the face of rapid changes in the market, the most effective solution is to open up the data link from the terminal to the supply chain, which can greatly improve the flexibility of the entire industry. In this transformation process, RFID can run through the entire footwear industry chain, help enterprises open up the data chain, and then bring all aspects of model innovation.
